FOR IMMEDIATE RELEASE
April 12th 2005

Home Plus America Becomes Anji Mountain Bamboo Rug Co.

Customer Demand Drives Decision To Focus Exclusively On Natural Fiber Rugs

ST. LOUIS (April 12, 2005) – Having started as a secondary focus for premium grade storage container manufacturer Home Plus America, bamboo rugs have since become a booming business for the newly named Anji Mountain Bamboo Rug Co. So much so that Home Plus America has decided to create a company name that focuses on their expanding rug division. "At first, people were wondering why this plastics container manufacturer was entering the floor covering business," said Anji Mountain Bamboo Rug Co. president, Darryl Gold. "In my various trips to Asia over the past 25 years I came across this wonderful natural fiber product, and thought that distributors and consumers back in the States might be interested in such a uniquely beautiful offering. I knew these products were available in designer showrooms at prices that prevented a large number of consumers from enjoying them. I believed that if I could manufacture the same fine quality product and offer it at substantial savings, we would have great success."

Manufactured in the remote Anji Mountains of China, Anji Mountain Bamboo Rugs are made from only the finest, aged, 100% Anji Mountain bamboo. The Anji Mountains are universally recognized as the source of the world's finest bamboo products. Anji Mountain Bamboo Rugs are available in both indoor and patent-pending indoor/outdoor styles, in a wide variety of popular sizes and eye-catching patterns, with custom sizing available. They are attractive and durable, easy to clean, ecologically friendly, and are a gorgeous compliment to all types of existing flooring. Anji Mountain Bamboo Rugs show beautifully in entryways, foyers, with dining room tables, on patios… just about anywhere that an attractive accent or utility floor covering is needed.

Anji Mountain Bamboo Rugs can be found at such leading retailers as Carpet One, Flooring America, Hammacher Schlemmer and Frontgate Catalog, with new retailers being added weekly. "We have done so well with Anji Mountain Bamboo Rug Co.'s (patent pending) Solid Bamboo Chair Mats," said Mara Forney, rug buyer for Hammacher Schlemmer. "And the quality, pricing, selection, and service on their (patent pending) Indoor/Outdoor Bamboo Area Rugs has just been wonderful." Adds Sands Woody, vice president of merchandising for Carpet One, "We have found Anji Mountain Bamboo Rug Co. to consistently offer the finest quality, most innovative products and designs, very competitive pricing, as well as exceptional service. Anji Mountain Bamboo Rugs have been received very well by our Dealers and we have just added more of their product to our collection, including their (patent pending) Indoor/Outdoor Bamboo Rugs."

Product development and design experts are also taking notice of these natural fiber rugs. The International Housewares Association awarded Anji Mountain Bamboo Rug Co. with its inaugural Designed Defined honor at the recent 2005 International Homes & Housewares Show. In total, twenty-four companies were selected as honorees from a field of more than 300, with Anji Mountain Bamboo Rugs the only floor covering product selected. The products were judged by a team of designers, experienced practitioners, and educators from the University of Illinois-Chicago's Interdisciplinary Product Development Program. Products were evaluated on five standard design criteria: design innovation, product aesthetic, user benefit, ecological merit, and how the product might impact the market. "It was an honor to be recognized by the International Housewares Association," said Gold. "The award helped to validate that we have something pretty special to offer."

Headquartered in St. Louis, Anji Mountain Bamboo Rug Co. is America’s leading source for fine quality natural fiber rugs, including bamboo, sisal and sea grass. Anji Mountain Bamboo Rug Co. offers container programs as well as domestic warehouse programs, and with distribution facilities located in Plano, Illinois, thousands of units are available for immediate domestic shipment. For more information, contact Anji Mountain Bamboo Rug Co. at 888.344.5004 or This e-mail address is being protected from spam bots, you need JavaScript enabled to view it .

EDITOR’S NOTE. Product images are available upon request.